Research
Publications
2026 publications
The connection between unproven stem cell-based interventions and complementary and alternative medicine in crowdfunding for Amyotrophic Lateral Sclerosis
Michael Jewer, Jeremy Snyder, Timothy Caulfield, Marco Zenone
Amyotrophic Lateral Sclerosis and Frontotemporal Degeneration · 2026
Sunscreen is overwhelmingly promoted on TikTok, but content with misinformation exhibits proportionally high levels of audience interaction
Alessandro R Marcon, Marco Zenone, Vincenza Boniface, Cheryl E. Peters, Timothy Caulfield
PLOS Digital Health · 2026
The Political Economy of Wellness: Commercial Determinants of a Burgeoning Industry
Nancy Karreman, Marco Zenone, Nason Maani, Benjamin Hawkins
Milbank Quarterly · 2026
Generative artificial intelligence-driven chatbots and medical misinformation: an accuracy, referencing and readability audit
Nicholas B. Tiller, Alessandro R Marcon, Marco Zenone, Kristin E. Kidd, Asker E. Jeukendrup, Zubin Master, Timothy Caulfield
BMJ Open · 2026
2025 publications
A summative content analysis: how is #Homelessness portrayed on TikTok?
Roxanne Turuba, Vincenza Boniface, Sarah Adair, Marco Zenone, Skye Barbic
Journal of Social Distress and the Homeless · 2025
The Politics and Profit of Disinformation in Public Health
Nason Maani, Kristina Kim, May CI van Schalkwyk, Mark Petticrew, Marco Zenone
Annual Review of Public Health · 2025
Glucagon-Like Peptide-1 Receptor Agonists and Pay-Per-Click Direct-to-Consumer Advertising
Daniel Eisenkraft Klein, Marco Zenone, Aaron S. Kesselheim
JAMA Network Open · 2025
The marketing of “stem cell” supplements on Amazon.com: Assessing alignment with regulatory frameworks in the United States and Canada
Alessandro R Marcon, Marco Zenone, Vincenza Boniface, Sophie Sigfstead, Blake Murdoch, Timothy Caulfield
Stem Cell Reports · 2025
The Public Health Perils of Search Engine Marketing: Insights for Research and Regulation
Alessandro R Marcon, Marco Zenone
International Journal of Health Policy and Management · 2025
Generating opposition to universal health care policies in the United States: An analysis of private health industry advertising on Meta platforms
Kendra Chow, Marco Zenone, Nora Kenworthy, Beza Merid, Nason Maani
PLOS Global Public Health · 2025
Feeling lonely in the online crowd: what TikTok tells us about young people and loneliness
Bethan Harries, Marco Zenone, Greg Hartwell
Health Promotion International · 2025
The Promotion of Oral Nicotine Pouches for Non-Smoking Cessation Purposes on TikTok
Marco Zenone, Bethan Harries, Greg Hartwell
Nicotine & Tobacco Research · 2025
Do you have depression? A summative content analysis of mental health-related content on TikTok
Roxanne Turuba, Marco Zenone, Raman Srivastava, Jonathan N. Stea, Yuri Quintana, Nikki Ow, Kirsten Marchand, Amanda Kwan, Anna-Joy Ong, Xiaoxu Ding, C. James Warren, Alessandro R Marcon, Joanna Henderson, Steve Mathias, Skye Barbic
Digital Health · 2025
2024 publications
Google allows advertisers to target the sensitive informational queries of cancer patients
Marco Zenone, Alessandro R Marcon, Nora Kenworthy, May CI van Schalkwyk, Timothy Caulfield, Greg Hartwell, Nason Maani
Harvard Kennedy School Misinformation Review · 2024
Should WHO partner with TikTok to combat misinformation?
Marco Zenone, Nora Kenworthy
The Lancet · 2024
The portrayal of loneliness on TikTok: a cross-sectional study of popular English-language videos
Bethan Harries, Marco Zenone, Greg Hartwell
The Lancet · 2024
Selling Misleading “Cancer Cure” Books on Amazon: Systematic Search on Amazon.com and Thematic Analysis
Marco Zenone, May CI van Schalkwyk, Greg Hartwell, Timothy Caulfield, Nason Maani
Journal of Medical Internet Research · 2024
Crowdfunding for Complementary and Alternative Cancer Treatments in Tijuana, Mexico: Content Analysis
Jeremy Snyder, Marco Zenone, Ashmita Grewal, Timothy Caulfield
JMIR Cancer · 2024
Alternative cancer clinics’ use of Google listings and reviews to mislead potential patients
Marco Zenone, Jeremy Snyder, May CI van Schalkwyk, Jean‐Christophe Bélisle‐Pipon, Greg Hartwell, Timothy Caulfield, Nason Maani
BJC Reports · 2024
Smartphones, social media, and teenage mental health
Greg Hartwell, M. Gill, Marco Zenone, Martin McKee
BMJ · 2024
Exploring How Youth Use TikTok for Mental Health Information in British Columbia: Semistructured Interview Study With Youth
Roxanne Turuba, Willow Cormier, Rae Zimmerman, Nikki Ow, Marco Zenone, Yuri Quintana, Emily Jenkins, Shelly Ben‐David, Alicia Raimundo, Alessandro R Marcon, Steve Mathias, Joanna Henderson, Skye Barbic
JMIR Infodemiology · 2024
#Bartender: portrayals of popular alcohol influencer’s videos on TikTok©
Erell Guégan, Marco Zenone, Mélissa Mialon, Karine Gallopel‐Morvan
BMC Public Health · 2024
2023 publications
Vaccine related crowdfunding on a ‘Freedom Fundraising’ platform
Jeremy Snyder, Marco Zenone
PLoS ONE · 2023
TikTok & Its Role in OT Promotion, Best Practice, & Innovation
Skye Barbic, Marco Zenone, Whitney Chasca, Samantha Nerada
American Journal of Occupational Therapy · 2023
TikTok and #OccupationalTherapy: Cross-sectional Study
Whitney Chasca, Samantha Nerada, Marco Zenone, Skye Barbic
JMIR Formative Research · 2023
Advertising Alternative Cancer Treatments and Approaches on Meta Social Media Platforms: Content Analysis
Marco Zenone, Jeremy Snyder, Jean‐Christophe Bélisle‐Pipon, Timothy Caulfield, May CI van Schalkwyk, Nason Maani
JMIR Infodemiology · 2023
Embracing the non-traditional: alcohol advertising on TikTok
Jessamy Bagenal, Marco Zenone, Nason Maani, Skye Barbic
BMJ Global Health · 2023
The portrayal of organ donation on TikTok: A content analysis of popular English-language TikTok videos
Alessandro R Marcon, Marco Zenone, Timothy Caulfield
Digital Health · 2023
2022 publications
Newspaper Coverage of COVID-19 Vaccination Requirement for Organ Transplant
Marco Zenone, Timothy Caulfield
JAMA Network Open · 2022
Back to our roots or sowing new seeds: thinking anew on the paradigms of health, harm and disease
May CI van Schalkwyk, Marco Zenone, Nason Maani, Mark Petticrew, Martin McKee
Journal of Public Health · 2022
The Global Technology Sector as a Commercial Determinant of Health
Nora Kenworthy, Katerini T. Storeng, Marco Zenone
· 2022
Using Data From a Short Video Social Media Platform to Identify Emergent Monkeypox Conspiracy Theories
Marco Zenone, Timothy Caulfield
JAMA Network Open · 2022
“It cannot be boring!”: Developing a measure of function for young adults accessing integrated youth services
Skye Barbic, Emily Brooks, Natalia Lassak, Mo Khaleghi, Marco Zenone, Nikki Ow, Adelena Leon, Steve Mathias
Journal of Patient-Reported Outcomes · 2022
Implementing integrated-youth services virtually in British Columbia during the COVID-19 pandemic
Marco Zenone, Al Raimundo, Suhail Nanji, Neha Uday, Karen Tee, Alayna Ewert, Warren Helfrich, Godwin Chan, Steve Mathias, Skye Barbic
Integrated Healthcare Journal · 2022
The Social Media Industry as a Commercial Determinant of Health
Marco Zenone, Nora Kenworthy, Nason Maani
International Journal of Health Policy and Management · 2022
Analyzing natural herd immunity media discourse in the United Kingdom and the United States
Marco Zenone, Jeremy Snyder, Alessandro R Marcon, Timothy Caulfield
PLOS Global Public Health · 2022
2021 publications
The Paradoxical Relationship Between Health Promotion and the Social Media Industry
Marco Zenone, Nora Kenworthy, Skye Barbic
Health Promotion Practice · 2021
TikTok and public health: a proposed research agenda
Marco Zenone, Nikki Ow, Skye Barbic
BMJ Global Health · 2021
Measuring the Commercial Determinants of Health and Disease: A Proposed Framework
Kelley Lee, Nicholas Freudenberg, Marco Zenone, Julia Smith, Mélissa Mialon, Robert Marten, Joana Madureira Lima, Sharon Friel, Daniel Eisenkraft Klein, Eric Crosbie, Kent Buse
International Journal of Health Services · 2021
Examining Mental Health Differences Between Transgender, Gender Nonconforming, and Cisgender Young People in British Columbia
Rachal Pattison, Joseph H. Puyat, Allison Giesbrecht, Marco Zenone, Steve Mathias, Skye Barbic
Frontiers in Psychiatry · 2021
Powerful Allies and Weak Consensus: Towards a Deeper Understanding of how Health-Harming Industries Seek to Influence Global Health Governance Comment on "Competing Frames in Global Health Governance: An Analysis of Stakeholder Influence on the Political Declaration on Non-Communicable Diseases"
Marco Zenone, Benjamin Hawkins
International Journal of Health Policy and Management · 2021
Pre-emption strategies to block taxes on sugar-sweetened beverages: A framing analysis of Facebook advertising in support of Washington state initiative-1634
Marco Zenone, Nora Kenworthy
Global Public Health · 2021
How does the British Soft Drink Association respond to media research reporting on the health consequences of sugary drinks?
Marco Zenone, Diego Augusto Santos Silva, Julia Smith, Kelley Lee
Globalization and Health · 2021
Selling cannabidiol products in Canada: A framing analysis of advertising claims by online retailers
Marco Zenone, Jeremy Snyder, Valorie A. Crooks
BMC Public Health · 2021
What are the informational pathways that shape people’s use of cannabidiol for medical purposes?
Marco Zenone, Jeremy Snyder, Valorie A. Crooks
Journal of Cannabis Research · 2021
Art during tough times: reflections from an art-based health promotion initiative during the COVID-19 pandemic
Ilhan Abdullahi, Navneet Kaur Chana, Marco Zenone, Paola Ardiles
Global Health Promotion · 2021
Supporting youth 12–24 during the COVID-19 pandemic: how Foundry is mobilizing to provide information, resources and hope across the province of British Columbia
Marco Zenone, Michelle Cianfrone, Rebecca Sharma, Sanaâ Majid, Jasmine Rakhra, Kathryn Cruz, Stefanie Costales, Monique Sekhon, Steve Mathias, Andrew Tugwell, Skye Barbic
Global Health Promotion · 2021
Crowdfunding Campaigns and COVID-19 Misinformation
Jeremy Snyder, Marco Zenone, Timothy Caulfield
American Journal of Public Health · 2021
2020 publications
Crowdfunding for complementary and alternative medicine: What are cancer patients seeking?
Jeremy Snyder, Marco Zenone, Timothy Caulfield
PLoS ONE · 2020
Crowdfunding Cannabidiol (CBD) for Cancer: Hype and Misinformation on GoFundMe
Marco Zenone, Jeremy Snyder, Timothy Caulfield
American Journal of Public Health · 2020
Cannabidiol (CBD) marketing and decision-making: Examining 164 crowdfunding campaigns and 2,165 CBD products for sale online in Canada
Marco Zenone
Summit (Simon Fraser University) · 2020
Crowdfunding abortion: an exploratory thematic analysis of fundraising for a stigmatized medical procedure
Marco Zenone, Jeremy Snyder
BMC Women s Health · 2020
Increasing Awareness of a Provincial Mental Health Resource for Boys and Young Men 12 to 17 Years: Reflections From Foundry’s Province-Wide Campaign
Marco Zenone, Paul W. Irving, Michelle Cianfrone, Leah Lockhart, Stefanie Costales, Kathryn Cruz, Jamie Ignacio
Health Promotion Practice · 2020
What Medical Crowdfunding Campaigns Can Tell Us About Local Health System Gaps and Deficiencies: Exploratory Analysis of British Columbia, Canada
Jeremy Snyder, Marco Zenone, Valorie A. Crooks, Nadine Schuurman
Journal of Medical Internet Research · 2020
