The problem
It's not the reader's fault.
People who encounter health mis- and disinformation are routinely blamed for believing it. That framing lets the actors who produce false claims, the infrastructure that amplifies them, and the policy that fails to rein them in stay comfortable. Our work moves the focus upstream.
Follow the responsibility
How disinformation actually plays out — and where the blame really belongs.
Where the arrow should point
Watch the story play out — then we redirect the blame.
People aren't the problem to fix. The producers of disinformation, the infrastructure that amplifies them, and the policy that fails to rein them in — that's where the work is.
Harms
The human cost of health disinformation
Misleading health claims don't just confuse people — they cause concrete, compounding damage.
The harms
What health mis- & disinformation costs people.
Hover or tap to explore. These harms compound — and they land hardest on people with the least power to avoid them.
Financial exploitation
Unproven cures, supplement funnels, and predatory clinics extract billions from people who are sick, scared, or grieving.
Reconceptualizing responsibility
These harms aren't the price of being "gullible." They're the predictable output of systems that let disinformation pay.
We can do better. By targeting the producers, platforms, and policies that profit from false health claims, we can protect the public — and make disinformation a losing bet.